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Google + LoopNet Case Study

Google and LoopNet released the results of a joint study, Commercial Real Estate Consumer Online Behavior and Trends, which aimed to provide a better understanding of the role the internet plays in commercial real estate.

Major findings from the study revealed that nearly 80% of tenants and investors report using online sources to search for commercial property. The study also found that six in 10 searchers begin their property searches on the internet before any other source. These findings correspond to a 60% increase in commercial real estate related online searches reported by Google over the last six years.

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